Our Story

Lepeins Brand Story

On a quiet afternoon in 2024, two young founders, Luo Meng and Peishan Dai, sat in their small garment factory, pondering a question: Why is it so difficult for high-quality Chinese products to gain global recognition? They knew that the full potential of Chinese manufacturing had yet to be realized, and their factory was a testament to that untapped excellence. At that moment, they decided not to remain anonymous manufacturers but to create a brand of their own—one that would represent the quality of Chinese craftsmanship and share Chinese culture with the world.

The name Lepeins is a fusion of the founders’ names: the "Le" from Luo Meng and the "Pein" from Peishan Dai. More than just a combination of letters, this name symbolizes their collaboration, friendship, and shared vision—to showcase the brilliance and innovation of Chinese manufacturing on a global stage.

Lepeins was born from a simple yet powerful belief: to earn the world’s trust in Chinese products. In today’s fast-paced, globalized market, many still associate Chinese goods with affordability rather than quality. Luo Meng and Peishan Dai saw an opportunity to challenge this perception. Through Lepeins, they aimed to break stereotypes and prove that Chinese-made products could be not only high-quality but also trendsetting in the world of fashion.

Having lived in New Zealand for many years, Peishan Dai developed a deep understanding of the local market. After careful consideration, the duo decided to establish their company in New Zealand while shipping products from China. This approach allowed them to provide more efficient and convenient after-sales services to global customers, ensuring a seamless shopping experience. By making this strategic move, Lepeins strengthened its foundation for international expansion while staying connected to its roots in Chinese manufacturing.

Starting as a small garment factory, Lepeins has evolved into a globally recognized brand integrating design, production, and sales. Every Lepeins product reflects the founders’ unwavering commitment to quality and meticulous attention to detail. From the selection of premium fabrics to the precision of craftsmanship, Lepeins strives for excellence in every aspect—so that every customer can experience the true essence of Chinese manufacturing.

Today, Lepeins has reached the global stage, serving as a bridge between China and the world. As the brand continues to grow, Lepeins remains dedicated to its mission: delivering high-quality, innovative products while sharing the story of Chinese craftsmanship with the world.